Calvin Klein underwear delivers four short films starring its new X underwear models – Kellan Lutz, Mehcad Brooks, Fernando Verdasco and Hidetoshi Nakata -- but you gotta work to see them!
CK has created new “augmented reality” ads to run exclusively in GQ around the world. Log on to the X underwear site, hold the ad up to your webcam, and – magic! – your choice of exclusive short films.
Pick up the new GQ starting tomorrow, or you can just print out the ad here and webcam away!