Monday, March 22, 2010

Wanna Cam with the CK Underwear Models?


Kellan Lutz by Mikael Jansson for Calvin Klein S/S 2010



Calvin Klein underwear delivers four short films starring its new X underwear models – Kellan Lutz, Mehcad Brooks, Fernando Verdasco and Hidetoshi Nakata -- but you gotta work to see them!



Kellan Lutz by Mikael Jansson for Calvin Klein S/S 2010

CK has created new “augmented reality” ads to run exclusively in GQ around the world.  Log on to the X underwear site, hold the ad up to your webcam, and – magic! – your choice of exclusive short films.

Pick up the new GQ starting tomorrow, or you can just print out the ad here and webcam away!

Model: Kellan Lutz
Images: Mikael Jansson for Calvin Klein

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